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Case study · Business Website and e-commerce

MV PNEU

A service website with a connected online store.

Tyre service, wheel alignment, wheels, tyres and related services in Prague.

MV PNEU

Service need + product selection

Project at a glance

Project type
Business Website + e-commerce
What I created
Service presentationcatalogueaccountbasket
My role
Structuredesigndelivery
Status
Live project
System scope
Service websiteconnected online store

Service and shopping do not start in the same place

The public experience must support both quick service booking and considered product selection.

I have a specific need or problem

  1. Need

    I have a specific problem or need.

  2. Orientation

    I need to find the right service quickly.

  3. Contact

    I need to take the next step.

Public MV PNEU page presenting tyre service, related services and booking.

Main challenges

  1. 01

    Fast service orientation

    Explain services, prices and a verified route to contact.

  2. 02

    Product selection

    Keep the catalogue and filters clear even across a broad range.

  3. 03

    Accurate attribution

    Separate custom design and adaptation from functions supplied by the commerce platform.

Two entry points.Two decisionlogics.

Service
  1. 01

    Need

    I have a specific problem or need.

  2. 02

    Orientation

    I need to find the right service quickly.

  3. 03

    Contact

    I need to take the next step.

Purchase
  1. 01

    Selection

    I am looking for the right product.

  2. 02

    Filtering

    I narrow the offer by parameters.

  3. 03

    Comparison

    I compare the available options.

  4. 04

    Purchase

    I continue to checkout.

The same brand. A different decision process.

What I designed and delivered

Structure, design and delivery of the service website and connected online store.

Service website

  • Information structure and navigation
  • Visual and responsive implementation
  • Contact and booking
  • Language versions

Online store

  • Visual adaptation of Shoptet
  • Categories, search and filters
  • Sign-in, basket and payments
  • Operational documents adapted from templates

Technologies

React + TypeScript

Interactive interface and typed logic for the service website.

Vite

Development and production builds of the website.

Tailwind CSS

Responsive visual system for the service experience.

Motion

Subtle interface animations and transitions.

Lucide React

Consistent icon set across the service website.

Shoptet

Platform for the product and purchasing experience.

Playwright

Browser checks of key interactions.

Some online-store functions are provided by the selected commerce platform; this case study does not present them as custom development.

Two distinct user needs. One coherent digital presence.

Do you need to connect a service business with online sales?

Tell me where the customer journey begins and whether it should end with contact, a booking or a purchase.

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